Our country represents an eco-system of extraordinary competences, thanks to innovators and entrepreneurs strongly oriented to design, top craftsmen active in more than industrial districts and a design-oriented creativity.

The epicentre is Milan, where a quarter of the design companies are based: a global capital of fashion and design, mostly after Expo The Italian education system enhances the local expertise and has a close alliance with the production system, in a virtuous circle conveying innovation, sustainability and beauty: all this is the intangible infrastructure of the worldwide known concept of made in Italy.

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Da non tralasciare poi i media e gli eventi specializzati le Settimane della Moda e del Design, Pitti Immagine e molto altroche promuovono l’eccellenza italiana a livello internazionale.

The gift of creativity is something to be nurtured in a very similar way to founding a company and indeed, many times both endeavors are two sides of the very same coin : it is for 1 per cent a matter of inspiration and for the remaining 99 per cent a matter of perspiration.

Therefore, to be successful, a predisposition and some extent of genius are not by themselves sufficient, though certainly desirable. Future brand masterminds have to undergo a stringent path of learning and empowerment, that brings them to initially absorb and eventually to excel in the mastery of conjuring up visuals, moods, historic references, atmospheres, but also silhouettes, materials, cuts, communication techniques, commercial implications and a sound strategic positioning.

Ideally, the outcome is then able to resonate with a given target group and thus with the market at large. It is a lifetime achievement.

And that is why the discovery of new, emerging names, such as the ones we have selected for this booklet, has always something to do with magic.

I futuri deus ex machina di grandi brand devono per forza di cose percorrere un tragitto di apprendimento e di graduale rafforzamento intellettuale, che li porta inizialmente ad assorbire e successivamente a eccellere in una serie di discipline molto diverse tra di loro: dal saper evocare immagini, atmosfere e referenze storiche, alla scelta di silhouette, materiali, tagli, tecniche di comunicazione, proposte commerciali e un solido posizionamento strategico.

Stilisti, dunque, non si nasce, ma si diventa. A shortlist of international names, selected by the editorial staff of Fashion magazine, coming from different countries and interpreting style in different ways, but with the commitment to create values beyond aesthetics, beginning from the increasingly strong attention to sustainability.

Designer Valeria Bersanetti www. It took her some time to muster the courage to leave behind a secure career and launch herself into her very own adventure.

She has never looked back since. Why would she? Her jewels and her bags, characterised by soft lines, have truly won professionals over.

Freshness and originality are strong points of the Adais brand, which is also an aesthetic project, embracing painting, photography and video art.

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A ragione: i suoi gioielli e le sue borse, dalle linee morbide, hanno convinto gli addetti ai lavori. Designer Adele Barbetta www. She went on to work as a project manager over a number of years, acquiring hands-on experience which proved invaluable two year ago, when she decided to establish her very own womenswear brand.

Adebel exudes essential, refined and minimalist style, unshakably inspired by made in Italy precepts.

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Designers Oliver Corral e Bessie Afnaim www. The creative duo is based in New York and launched the brand two years ago, after curating the brand Donna Karan Urban Zen for eight years.

Con base a New York, il duo creativo ha lanciato il brand due anni fa, dopo essersi occupato per otto anni del marchio Donna Karan Urban Zen.

An adventure which originally started just for fun, but which the market has taken all too seriously.

Five years later she has gone for a relaunch, this time with a new self-titled footwear brand. Its distinguishing feature is the heel: always high and sculptured.

The super influencer and spokesperson Tina Kunakey, who recently married Vincent Kassel, has bolstered the startup’s image. The result? A 25 anni ha lanciato il suo primo brand, Oscar Tye, e cinque anni dopo Amina Muaddi ha deciso di rilanciare con un nuovo brand di calzature, che porta il suo nome.

A rendere la startup un successo praticamente immediato ci ha pensato il coinvolgimento di super influencer e testimonial come Tina Kunakey, neo moglie di Vincent Cassel.

Characterised by a unisex fit, the collection was created to harmonise opposite ideas, enriched with block-colour and sporty details.

Dal taglio unisex, la collezione nasce dall’armonizzazione di idee opposte, con scelte color-block e dettagli sporty.

Designer A Sai Ta www. The designer launched his brand Asai in Februaryafter completing his studies at Central Saint Martins and professional experiences at The Row and Yeezy.

Nato e cresciuto a Woolwich, nel Sud di Londra, con una mamma sarta che gli ha trasmesso la passione per la moda, il designer A Sai Ta ha lanciato il brand Asai nel febbraiodopo gli studi alla Central Saint Martins ed esperienze da The Row e Yeezy.

Lo scorso febbraio ha debuttato sulle passerelle della London Fashion Week. She won a number of prizes, because she believes in sustainability and loves to experiment.

As a student she created a biodegradable fabric, with the help of bacteria and cultivated yeasts.

She has also been the first designer to create an eco-capsule collection using nothing more than a smartphone, with Samsung technologies.

The collection is made in Korea, where the designers work and live. Designer Emily Adams Bode www. She has worked for Ralph Lauren and Marc Jacobs and in she launched her own brand, Bode: a collection of unique menswear, made from old fabrics discovered around the world and sold by, among others, Bergdorf Goodman, Dover Street Market and Opening Ceremony.

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Designer Bowen Hu www. A Parsons graduate, she lives in New York and in she rose to fame thanks to the Cfda Fashion Future Graduate Showcase, with her unisex fashion, heralding an original approach to fabrics and silhouettes.

Ha lavorato da Ralph Lauren e Marc Jacobs e lanciato il suo brand Bode nel una collezione di pezzi unici da uomo, realizzati con antichi tessuti scovati in giro per il mondo e venduti, tra gli altri, da Bergdorf Goodman, Dover Street Market e Opening Ceremony.

Born years ago, Swarovski crystals are always on the rise. Their success is the result of increasingly strong values: quality, sustainability, innovation, ethic.

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Frutto di anni di storia, i cristalli Swarovski non passano mai di moda. Manufacturing highest quality crystals has been at the heart of the company since its foundation in Swarovski crystals are used across all industries from fashion to jewelry, accessories, interior design, and lighting.

By manufacturing crystals under highest social and environmental standards in Wattens, Austria, the company has raised the bar for quality and sustainability in its industry.

SinceSwarovski has made all crystal products in line with its Advanced Crystal standard, innovative ethical crystals which respect the most rigorous requisites concerning environmental sustainability.

In Swarovski opens Manufaktur, the Crystal Atelier of the XXI Century that embodies the avant-garde spirit and artisanal mastery the Maison always stood for in its year-old history.

A temple that aims at the sky and looks to the future, a new social approach, representing a unique conceptual space where customers are invited to co-create crystals, becoming main players and authors of a one-of-a-kind experience in the world.

I cristalli Swarovski vengono utilizzati in tutti i settori, dalla moda ai gioielli, fino ad accessori, interior design e illuminazione: con la loro luce fanno letteralmente brillare gli occhi di chi li guarda.

Un tempio proiettato verso il cielo e che guarda al futuro, anche grazie a un nuovo approccio verso i clienti che, in questo spazio, sono invitati a co-creare i cristalli, diventando loro stessi protagonisti e artefici di un’esperienza unica al mondo.

After graduating from the Milan Polytechnic University, Diletta Cancellato went on to obtain a Master’s at the Parsons School of New York, tirelessly researching and experimenting with the versatility of knitwear.

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She silently travelled past milestone upon milestone, earning the respect of professionals and public alike, before reaching the finals of the competition Who Is On Next?

It was snapped up by selected international boutiques like H. Her sculptural garments, additions of materials, have been published by art and design magazines including Dazed, Dezeen, Something Curated and Vogue.

I suoi capi scultura, addizioni di materiali, sono stati pubblicati da testate di arte e design come Dazed, Dezeen e Something Curated, oltre che da Vogue.

The collection is a creative expression of female empowerment and interprets sporty silhouettes refracted through a prism of glamour, while also alluding to lingerie, thanks to the use of state-of-the-art fabric technologies, for unconventional and creative fabric surfaces.

Charlotte Knowles, laureata al London College of Fashion, e il suo partner Alexandre Arsenault hanno lanciato il brand neldopo aver frequentato insieme un master alla Central Saint Martins.

14.02.2020 – This means the CO2 figures are based on the new WLTP test procedure but calculated using a standard European calculation method to allow comparison with the NEDC test procedure and will be used to calculate vehicle tax on first registration. Her couture collection is inspired by the architectural style of the Vatican City, based on a mix of fabrics and elegant sophistication. Great prizes are in store for the winners again this year, such as a free trip to Hong Kong and an opportunity to win a 4-week bag design course at the prestigious Arsutoria School, Milan valued at Euro 3,, also our partner for DAB with USD 1, accommodation allowance. Dedicated to women with a free spirit.

Creazioni che hanno conquistato la giuria del premio Andam nelanno di fondazione del brand, e insegne come Dover Street Market e 10 Corso Como.

Building on experience at Pringles of Scotland and as advisor for Kayne West, Louis Vuitton and Dior, he launched his very own menswear brand infocusing on artisan fabrics and an eco-sustainable vision.

This approach earned him dual recognition at the Woolmark Prize Menswear and the Innovation Award. Designer Eftychia Karamolegkou www.

She lives and works in London. She initially started out in graphic design but gravitated towards fashion, following a course at the Royal Academy of Fine Arts in Antwerp.

This was followed by internships at Mary Katrantzou, Antonio Marras and Marques Almeida, and a master in womenswear at Central Saint Martins inculminating in the establishment of her own brand.

Greca, classeEftychia Karamolegkou vive e lavora a Londra. Nasce come graphic designer ma svolta nella moda, con un corso alla Royal Academy of Fine Arts di Anversa.

Seguono tirocini da Mary Katrantzou, Antonio Marras e Marques Almeida e un master in womenswear alla Central Saint Martins, nelche la porta a fondare il suo marchio.

In she decided to launch her very own womenswear brand.

In an interview, she described own style with three adjectives: understated, uncluttered and unaffordable. Studi in Fashion Design alla Parsons School, esperienze presso Figue e Oscar de la Renta e, nella decisione di lanciare un marchio di womenswear tutto suo.

Eleanor Balfour ha sintetizzato in un’intervista il suo stile, usando tre aggettivi: understated, uncluttered in ordine e unaffordable, per pochi.

Born inEleanor McDonald won the 16th edition of Its fashion contest in Junewhere she was also presented with other awards in recognition of her aesthetic, far-removed from current prevailing trends, paying great attention to garments and their functionality.

A focus on tailoring underlies all her work, which features garments with a distorted cut, resulting in contemporary shapes.

Grazie alla divisione Tutorship di Pitti Immagine, ha usufruito di un accompagnamento di 12 mesi e ha presentato una capsule collection a Pitti Uomo lo scorso gennaio.

Young designer Lisa Tigano debuted at Super, last February, with a collection launched incharacterized by a series of features that make the garments suited to every figure.

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It is the result of a careful observation of the female body and its characteristics and imperfections, which Lisa aims to camouflage with her clothes.

Everything that she creates is the result of careful research, based on three key points: tailoring, Italian production and attention to details.

La giovane designer Lisa Tigano ha debuttato al Super, lo scorso febbraio, con una collezione nata nel e caratterizzata da una serie di accorgimenti che rendono i capi adattabili a ogni silhouette.

The brand was founded in and already stood out during Polimoda fashion shows. In Federico Cina won the first prize at the Fashionclash Festival in Maastricht, dedicated to designers from all over the world.

In January it was promoted by Highsnobiety and was launched at the Capsule Show trade event for new talents in New York.

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In January it was on catwalk for the first time in Altaroma. The designer is appreciated for its sartorial, yet innovative style, inspired by personal experiences expressed in garments and cuts, like a form of protest.

Vince nel il primo premio al Fashionclash Festival, che accoglie designer da tutto il mondo a Maastricht.

A gennaio viene preso sotto le ali di Highsnobiety e lanciato al trade event di nuovi talenti Capsule Show a New York. Nel gennaio sfila per la prima volta ad Altaroma.

She went solo for the first time with her very own project Sacaporter, inspired by travel and transformation. In she launched her eponymous womenswear collection, with focus on coats characterised by a sartorial fit and contemporary appeal, made by the company Effepi, in the Marche region, Italy.

Designers Francesco Gentile e Chiara Catone www. In less than two years, the Gentile Catone collections have toured the world, taking part in Altaroma and Shanghai Fashion Week, while also making forays into the world of cinema at Milan Fashion Film Festival and art at the Kimonomania exhibition in Tokyo.